Aditya Shenoy
"Content Strategist & Media Leader with experience at NDTV & Datability. I bridge the gap between editorial quality and business growth."
Associate Director, Content Marketing
11 Years Experience
About Me
At my core, I'm a tinkerer. I've always needed to understand how things work—which often finds me with a screwdriver in hand, taking household appliances apart just to inspect the mechanics before putting them back together.
That curiosity is why I fell in love with tech journalism. It wasn't just about reviewing gadgets; it was about testing the truth. I'm the guy who walked 1,000 steps, counting each one manually, just to verify if a fitness tracker was lying.
On weekends, you'll find me on my bike, riding 100kms with friends in search of the perfect plate of Misal Pav, or trying to keep up with my daughter—constantly learning (and unlearning) how to see the world through her eyes.
Impact & Experience
From building content engines at B2B SaaS companies to establishing authority in tech journalism.
B2B Content Leadership
Datability Technologies
Associate Director Content Marketing
Led end-to-end content strategy for three brands, iZooto, YieldMonk, and indixital, establishing thought leadership in their respective niches through content and social initiatives that drove qualified leads and brand authority. Managed a team of 8 people and a content agency to deliver consistent outcomes.
Media & Journalism Authority
NDTV Gadgets 360
Senior Reviewer & Anchor
Built a reputation for credible tech journalism through in-depth product reviews, video production, and live anchoring. Ensured error free content for 30M+ unique visitors.
Youngest Anchor at NDTV HOP
PriceBaba.com
Deputy Editor
Contributed to building website authority with news, reviews and comparison articles. Featured on DNA, TechRadar, TechPP and more. Led the content team and ideated the "lowest offline price" feature.
Acquired by 91mobiles.com
My Work
A selection of video content showcasing my work in tech journalism, product reviews, and content creation.
Launched Video Strategy Targeting ICPs
Breaking Tech News Coverage
Tech News Anchoring & Production
Budget Smartphone Review
OnePlus Smartwatch Unboxing
LinkedIn Live Event
Click to view
LinkedIn Live Series: Building C-Suite Thought Leadership
Previously worked with
Skills & Expertise
A blend of strategic thinking and creative execution honed over 11 years of content creation and marketing.
Strategic Vision
- SEO/GEO Optimization
- Content Strategy
- Brand Building
- Thought Leadership
- Social Media
- Content IP Development
- B2B Case Studies
- Lead Generation
- B2B Events
Creative Execution
- Editorial
- Copywriting
- Video Production
- Scriptwriting
- AI Prompt Engineering
- AI Video/ Audio Generation
- Anchoring/Hosting
- Podcast Production
- Email Newsletter
Tools & Tech Stack
- WordPress
- HubSpot
- Google Analytics 4 (GA4)
- Google Search Console
- Semrush
- Jira
- Mailchimp
- Zoho